New Zealand Wine is the national organisation for the country's grape and wine sector, boasting over 600 grower members and 700 winery members. Established in March 2002, it stands as the sole unified national winegrowers industry body worldwide.

When New Zealand Wine approached us, their objective was to convey a more compelling and coherent narrative about New Zealand wine, while moving away from their excessively utilised 'Fern' mark commonly associated with national organisations.

To achieve this, we embarked on a mission to concisely articulate our story and emphasise the distinct qualities that set New Zealand Wine apart. This concise expression laid the groundwork for our brand refresh.