The Employers and Manufacturers Association (EMA) is New Zealand's largest business association, offering members free employment advice, quarterly market briefings, law guides, export opportunities, and targeted business training.

For over 135 years, the EMA has partnered with Kiwi businesses to help them succeed, stay ahead, and contribute to the growth of the national economy.

Our brief was to transform the EMA's role from being an advice provider to becoming an inspirational mentor. This strategic and visual rebranding would encompass a comprehensive update across numerous touch-points to position the EMA for future success.