The Nectaron® hop, first bred in 2004, represents a collaboration between multi-generational hop farmer Brent McGlashen, and Dr. Ron Beatson, a hop geneticist with New Zealand's Plant & Food Research public breeding program. 

The concept of "Tropical Brilliance" served as the cornerstone of our design platform and communication strategy. This idea encapsulated the essence of the hop's tropical flavour profile and provided a powerful new visual narrative for the brand.

Brand Identity
Brand Strategy
Copywriting
Animation
Campaign
Social

Credit: Nectaron wordmark designed by True.