The Nectaron® hop, first bred in 2004, was a collaboration between NZ Hops Ltd and NZ Plant & Food Research as part of the joint NZ Hops-Plant & Food Research breeding programme.

The concept of "Tropical Brilliance" served as the cornerstone of our design platform and communication strategy. This idea encapsulated the essence of the hop's tropical flavour profile and provided a powerful new visual narrative for the brand.

Brand Identity
Brand Strategy
Copywriting
Animation
Campaign
Social

Credit: Nectaron wordmark designed by True.