For the past 25 years, The Depot Te Whare Toi has been a valuable resource for over 15,000 New Zealand arts practitioners, offering guidance, training, opportunities, and funding across multiple creative pathways. The facility includes a spacious gallery, sound recording studios, and workshops for creative career development and mentoring.

Seeking to revitalise the business and unite its various offerings under a single distinctive identity and new brand proposition they approached us for assistance. 

Our proposal centred around a new brand platform of ‘Creative Futures’. We began by establishing a logo and identity that would convey the depot as a community-focused hub, unwaveringly committed to providing opportunities to arts practitioners and a platform to set them up for their creative futures.